We Buy Gold in the North Bay
At Gold Rush Jewelers, we buy gold every day and help our customers turn unwanted jewelry into cash. Whether it is a broken chain, an old ring, or a piece that no longer fits your style, we make the process simple, transparent, and respectful.
As a family-owned business serving the North Bay for more than 40 years, we are proud to offer fair prices, expert appraisals, and a comfortable experience. If you are looking for a trusted place to sell or recycle gold jewelry, you are in the right place.
Learn more about how gold buying works from Investopedia’s guide to selling gold before your visit.
What to Expect When We Buy Gold
If this is your first time selling gold, here is exactly what you can expect whenyou visit Gold Rush Jewelers.
1. Bring in your gold items
Stop by with your gold jewelry, watches, or other pieces. You do not need an appointment, and we are happy to evaluate any number of items.
2. On-the-spot testing
Our team will test your items in front of you to confirm karat and authenticity. This process is quick, safe, and completely transparent.
3. Fair and accurate valuation
We calculate offers based on the purity and weight of your gold and the current market rate, which you can check anytime on Kitco’s live gold price chart or GoldPrice.org.
4. Instant payment
If you accept the offer, you receive payment immediately. There is never any pressure to sell, and we are happy to answer any questions along the way.
What We Buy
We buy a wide range of fine jewelry and timepieces. Even if an item is broken or missing a stone, it may still hold significant value.
We buy:
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Gold jewelry, with or without gemstones or diamonds
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Platinum jewelry, with or without gemstones or diamonds
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Diamonds, depending on quality
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Rolex watches
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Cartier watches and jewelry
We do not buy:
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Dental gold
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Bullion
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Coins
If you are unsure whether your jewelry is real gold, see the GIA’s guide to identifying gold jewelry for helpful tips.
Why Choose Gold Rush Jewelers When We Buy Gold
People choose Gold Rush Jewelers because we value honesty, expertise, and community. We are known for our straightforward approach, knowledgeable staff, and personalized service.
What makes us different:
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Local, family-owned business with decades of experience
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Transparent testing done in front of you
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Fair pricing based on daily gold value
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Friendly, no-pressure environment
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Immediate payment for accepted offers
You can see what customers are saying about us by visiting our Google Maps business listing and reading recent reviews.
Tips for Selling Gold Confidently
To get the most out of your gold-selling experience, a little preparation can go a long way.
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Separate jewelry by karat if possible
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Bring any certificates or receipts you have
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Clean your items gently to help with evaluation
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Check today’s gold price before your visit
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Ask questions about how offers are calculated
For additional guidance, the U.S. Federal Trade Commission’s advice on selling gold is a great resource on protecting yourself as a seller.
Ready to Get Started?
We make selling gold easy, straightforward, and local. If you are considering selling gold jewelry, coins, or watches, visit one of our North Bay stores or contact us with any questions.
Our staff will be happy to walk you through the process, provide a free evaluation, and help you understand what your gold is truly worth.